Other People’s Sons and the Gendered Shopping Experience
Sunday, February 28th, 2010
I discovered (via bluemilk) this new feminist-academic-mommy blog that is full of all kind of smart thinking. I was particularly moved by this post which discussed how the writer became confronted with the societal attitudes towards gender during her pregnancy and early years of parenthood. There’s lots of great stuff to unpack in the post, here’s a sample:
I’ve talked about this before, and no doubt will keep on talking about it – whenever
godiyeva (who has three sons) and I start in on it, we keep going until we froth at the mouth. There is nothing wrong with girls liking pink or boys liking trucks, but the immense cultural and social and commercial pressure to force children into little gender-approved boxes is enraging and frustrating.
My Dad often tells the story about when I was born, and he went down to buy some baby blankets, and the woman at the shop wouldn’t let him buy “two each please” of pink, blue and yellow, but kept asking over and over whether he had had a girl, or a boy.
It hasn’t got better. Many, many things have got better for girls and women (and boys and men, it has to be said) as far as gender constraints, since I was born in 1978. But many things haven’t got better, and many things have got worse and worse and worse. Walk into a shop, and try to find something that is actually gender neutral, whether that be an item of clothing or a toy. They exist, but they’re getting harder and harder to find. Sure, you can give your daughter fighter pilot Lego and your son fairy wings, but why does every purchase have to be part of a gender revolution?
Why is it so easy to tell which children’s toothpaste is intended for girls, and which for boys? Why is it that only the TV tie in merchandise tends to have a balance of male & female characters within the same range of toys?